FOTOVISUAL
No opinion without pictures!
Every day we experience a flood of images - be it as a single photo or a picture in a film.
No message without pictures - no post without pictures.
Images are imprinted - very immediately - and thus become part of our memory.
To convey a message, a statement or an opinion, they have become essential in our hyper-media world.
The meaning of images goes far beyond a design or creative question - it is not a topic of discussion only for a specialist community!
Images are a tool of our own communication - and thus the question of how to use them correctly. One that affects all of us in our world today:
Photography can closely observe, analyze and make public anytime and anywhere; it can focus on major developments, but also on less noticed developments, highlight grievances and point out conflicts.
Photography has always accompanied - even fundamentally influenced - upheavals and change and has become an important tool in our digital age.
History is stored primarily through the medium of photography.
Snapshots go around the world and shape the memory of an entire nation. Photos can trigger so many different emotions in people that the power behind them rolls like a wave across the globe. Because in fact it is the images that decisively shape our memories of world historical events.
That turns a photo into a media weapon.
It moves its orbit from a torture prison in Abu Ghraib to the White House, it transports the victory and defeat of presidents in seconds before the first news agency has canceled its text.
It documents successes, failures and scandals. 24 hours a day, worldwide.
Photography has gained great power as a result.
However, the struggle for the power of photos to interpret has become tougher.
The flood of images that surrounds us forces every picture maker to constantly question what they want to tell and how they reach their viewers.
What photos show does not always mean the truth and is far from always credible. At the same time, a wide variety of image design options can be used to create expressive images.
The best prerequisite for this art form to stay alive.